Scheduling Strategy
Recommended Send Date
Wednesday, March 11
5 days before the convention starts - gives people time to register and plan
Best Send Time
9:00 AM - 10:00 AM
Peak open rates for education professionals (mid-morning)
Follow-Up
Friday, March 13
Reminder email to non-openers with urgency angle
Excitement & Value Angle
Leads with excitement about the event and the unique value Teachertainment brings. Best for warm audiences who already know the brand.
Subject Lines (A/B Test)
The 98th Annual Convention Is Almost Here - Are You Ready?
Join Us at the 98th Annual Convention (March 16-18)
Preview text: "Discover engaging strategies that make learning unforgettable."
Email Preview
Hi there,
The 98th Annual Convention is right around the corner, and we could not be more excited to be a part of it!
From March 16-18, educators and families from across the country will come together to explore new ideas, share proven strategies, and discover fresh approaches to making learning truly engaging.
At Teachertainment, we believe education should be an experience - not just an obligation. That is exactly what we are bringing to this year's convention:
- Live demonstrations of our proven engagement techniques
- Free classroom resources you can start using immediately
- One-on-one conversations about your biggest teaching challenges
- Exclusive convention discounts on our tutoring and consulting services
Whether you are a teacher looking for ways to reach every student, or a parent searching for the right support, we would love to connect with you.
See you there!
The Teachertainment Team
Education that Entertains
Teachertainment | teachertainment.com
Problem-Solution Angle
Opens with a relatable pain point (students losing interest) and positions the convention visit as the solution. Better for cold/new audiences.
Subject Lines (A/B Test)
Your Students Deserve to Love Learning Again
What If School Was the Best Part of Their Day?
Preview text: "Come see us at the 98th Annual Convention, March 16-18."
Email Preview
Hi there,
We have all seen it happen. A student who used to light up in class starts checking out. The homework battles get worse. The love of learning fades.
It does not have to be this way.
At Teachertainment, we have spent years developing techniques that turn disengaged students into active, excited learners - and we are bringing everything we know to the 98th Annual Convention on March 16-18.
Stop by our booth and walk away with:
- 3 ready-to-use engagement strategies that work in any classroom
- Free resources you can implement the very next day
- A personalized consultation about your child's or students' specific needs
- Convention-only pricing on our tutoring and family consulting programs
Every student has the potential to love learning. Sometimes they just need the right approach.
Let us show you how.
See you at the convention,
The Teachertainment Team
Education that Entertains
Teachertainment | teachertainment.com
Reminder Email (Send Friday March 13)
Short, urgent reminder for non-openers. Send 3 days before the convention.
Subject Lines
This Weekend: Come Say Hi at the Convention
3 Days Until the 98th Annual Convention
Preview text: "Free resources, live demos, and exclusive discounts await."
Hi there,
Quick reminder - the 98th Annual Convention kicks off this Monday, March 16!
We will be there all three days (March 16-18) with free resources, live demos, and convention-only pricing on our programs.
Stop by and see what education that entertains really looks like.
The Teachertainment Team
Education that Entertains
Implementation Notes
Personalization
Replace "Hi there" with the recipient's first name if your email platform supports merge tags (e.g., "Hi {{first_name}}").
Booth Number
Replace [#] with the actual booth number once confirmed. The CTA button text should read "Visit Us at Booth 42" (or whatever the number is).
Target Segments
Option A (Excitement angle) works best for warm contacts - existing leads, past attendees, newsletter subscribers. Option B (Problem-Solution) works better for newer contacts and cold outreach.
A/B Testing
Send subject line A to 25% of the list and subject line B to another 25%. After 2-4 hours, send the winner to the remaining 50%. Most email platforms (Mailchimp, Klaviyo, etc.) support this natively.